As you know from my posts, I have been concentrating a lot on our social media and online presence. This blog I thought I would touch on social media and how you can use it within your business.
So to start, Bannan and Sulley Developments are on Instagram, Facebook, Twitter plus I have my own LinkedIn page and our website (www.basd.co.uk). We find that Instagram is the best tool for updating your day to day stories and keeping the audience up to speed with developments. Facebook we use to share more detailed posts and actively take part in groups. A number of people involved in property use Facebook as a networking tool over another platform. Twitter I mainly use as a place to hear about new first as things seem to spread quickly on Twitter. LinkedIn is certainly for us a networking tool and a chance to showcase your experience like a personal website page. We are yet to venture to Tik Tok, but watch this space.
What content should you share on the social media platforms?
The main focus on Instagram is on photo and video sharing. Since I have been using the platform there has been a shift towards videos over photos, and as a user I know I watch stories more than scroll through feeds. So I have changed the way I post content too so I include more videos and links to content I find interesting (adding helpful content) - remember that a video can help photos to tell a story. You can also be guilt free when liking and sharing on Instagram as the you 'heart' other content or interact on the platform in a positive and value adding way the more the algorithm to make you more visible.
We try to do before and after posts as the interact with the audience is always very high with this type of content. People who follow you love to be able to celebrate your success, and it helps people to engage. I alway post a picture of the keys for a new purchase, a letting board being erected or broadcast that a new tenant has moved in. Does your website have testimonials listed? If so can you ads those to a post and link back to that webpage? Can you repost a blog article that is suitable? I feel that repurposing content can be a great time saver for you and also get your audience to interact with your other social outlets.
The biggest thing I struggle with is having content that is interesting and adds value. So I sign up for goggle alerts in my investment areas plus for key words, so that I get sent news articles that could be of interest. I can then share these on my platforms.
I am not a social media expert but I feel that I have made progress with our Instagram account and Youtube channel. I have made our content more engaging by adding more videos and I have worked hard to create a Instagram feed that is consistent in look and feel. I achieved this by committing to 2 blog posts a month that are shown on my feeds and then add adhoc news article to my story. I have set myself parameters to work within. As mentioned above I use groups on Facebook to allow me to interact with others posts, ask a question or ask for a recommendation as this causes interaction and makes you more visible. But make sure you add content that is adding value to others and engages with others – making content for content sake will not help your visibility online.
Once you really get the hang of the social platforms you can start to utilise the analytic tools. To be honest I am not the master of these but you can take a lot of information from these tools such as what time people engage with you the most, what types of posts people like and what interest a specific post had.
The key for me has committing to being constant with your posts so you have regular content, taking time to engage with others posts (this can help your visibility) and share content that is relevant and adds value.
